Market-led improved agriculture


Small agricultural holdings constitute the vast majority of farms in many developing countries. In the Indian context, approximately 86% of our farmers are small and marginal farmers (i.e. owning less than 2 hectares of landholding); approximately 47% of the total arable land is owned by these small and marginal farmers.

This data indicates the dominance of small and marginal farmers in Indian agricultural system and it is therefore imperative to work towards uplifting their status and ensuring them a secure means of livelihood.

The Indian agriculture sector employs 80% of all economically active women in India; they comprise 33% of the agriculture labor force and 48% of the self-employed farmers.


Despite major technological advancement, small and marginal farmers continue to face basic challenges such as the availability quality inputs, new technology, capacity building and exposure.

The lack of working capital and asset creation is a major challenge hampering the growth of the sector. Mostly small farmers do not have equipment, storage, grading and other marketing facilities which in turn leads to easily avoidable losses, hence discouraging the new generation from working in the sector.

There are several reports that suggest that farmers do not see agriculture as a viable livelihood opportunity anymore, as the efforts involved far outweigh the returns.

Strategic approach

Our livelihoods promotion programmes are aimed at interventions to diversity both on-farm and off-farm livelihood streams as well as non-farm livelihood activities.

The entire focus has been to improving incomes, while reducing risks and vulnerabilities. Our interventions in farm livelihoods are promoting  sustainable and climate resilient agriculture, where in we are bringing in improved technology, value addition, aggregation and market linkages to facilitate better prices for farmers through producer organisations and market led interventions.

Our team comprising of subject experts, is working in close association with government institutions and other partners, in order to address the complex issues faced by women farmers and improve their overall living conditions.

Promoting Krishi Sakhi - A change agent and farmers friend for transferring knowledge and skills to farmers
Promoting Farmers Field School – Farmers to farmers learning
Introducing new technology and scientific practices with the active support of KVK and knowledge institutions
Facilitating and linking with market, mandi and institutional buyers for marketing from the farm gate

Empowering women farmers

Recognising women farmers through the promotion of women-led agribusiness

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