Decentralised milk collection

Dairy is a very important source of livelihood for farmers. Rajasthan contributes over 10%  to the country’s milk production. There are lot of pre-production, production, and post production challenges that farmers face. The milk is tested and weighted at village milk collection centre and then transported to bulk chilling units which are being owned by women's producer companies.

Earlier women were selling raw chilled milk but in recent times, things have evolved and these women are now processing the milk into several value added products such as milk, paneer, butter, ghee and khoya under the brand “Katori” which is helping farmers to access better prices and effectively engage with the market.


Capacity building of farmers

We build capacities of farmers on rearing and management practices which include shelter management, balanced cattle feeding, deworming, vaccination and clean milk production. The programme aims to reduce the mortality and morbidity of animals and improve the quality of milk produced.  We offer regular veterinary services which include vaccination, treatment camps, fertility camps etc to improve the overall health of cattle.

At the grass-root level, our livestock cadres are helping farmers to access relevant information and services. We orient farmers on various dairy development initiatives like testing of milk- fat, SNF and quality aspects. We also work closely with local livestock departments to facilitate service delivery and access to government schemes and services.

Value addition and product development

Dairy is an important part of the Indian diet, consumed in some form by most households everyday. In this context, we have trained and facilitated women farmers to develop their range of dairy products like butter, ghee, and paneer.

The initiative is run exclusively by a women producer company that sources milk from producer companies at village level. This milk is  brought to our dairy chilling plants, where women members convert it into various products under the technical guidance of our experts.

Linking with the market

Market access is being created under the brand“Katori” that iis targeting the niche segment of the National Capital Region and local markets as well. Katori is guiding women farmers on packaging, branding and marketing, so that these products are made to appeal to the urban high-end consumer market.

The whole process is helping thousands of women farmers to earn a stable and sustainable income. To top it all, the entire programme is owned, managed and supervised by women themselves.

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